Hij zal spreken over hoe de effecten van crossmedia kunnen worden gemeten.
As Research Director of MediaCom I am heading a small group of researchers with a focus on quantitative projects. Being part of a media agency (communication strategy, planning & buying) means that the key objective for research is to fuel all phases of getting to an effective communication strategy. This can vary from pre-testing of ads/commercials to consumer journey research to brand tracking & effect studies to sales modeling. Within these projects we have a clear focus on making research actionable for our clients and ready to be implemented in our strategies and plans. We advice a broad range of clients like Nikon, Volkswagen, P&G, T-Mobile, Shell, Sony Mobile, H&M, and more.