Jasper Bronner

Business Science Director MediaCom

Jasper Bronner

Business Science Director MediaCom

Biography

Jasper Bronner is Research Director bij MediaCom.

Hij zal spreken over hoe de effecten van crossmedia kunnen worden gemeten.

As Research Director of MediaCom I am heading a small group of researchers with a focus on quantitative projects. Being part of a media agency (communication strategy, planning & buying) means that the key objective for research is to fuel all phases of getting to an effective communication strategy. This can vary from pre-testing of ads/commercials to consumer journey research to brand tracking & effect studies to sales modeling. Within these projects we have a clear focus on making research actionable for our clients and ready to be implemented in our strategies and plans. We advice a broad range of clients like Nikon, Volkswagen, P&G, T-Mobile, Shell, Sony Mobile, H&M, and more.

www.mediacom.com/nl