Bastiaan Spaans, Senior Vice President Commercial bij Improve Digital
Bastiaan is SVP Commercial at Improve Digital, Europe’s leading provider of real time advertising technology to premium publishers.
Joining in 2010, Bastiaan is the driving force behind the company’s client revenue growth – which has doubled year on year – and publisher relationships. He has spent the past four years traveling across different European markets advising publishers on how best to adopt and grow new programmatic and RTB revenue streams. This makes him one of Europe’s most experienced professionals in the real-time advertising space.
Prior to Improve Digital Bastiaan spent five years as Business Development Manager at WebAds, the leading online advertising sales house in the Netherlands. Here he was responsible for developing and maintaining publisher revenue and relationships.
Bastiaan is currently part of IAB Europe’s Programmatic Trading Task Force. He holds a Bachelor in Business Economics.